Tue. Dec 6th, 2022

Global games publisher 505 Games famed for Control, Death Stranding, Terraria and Ghostrunner has appointed Havas Entertainment as its global media planning and buying agency of record.
Havas Media Group’s entertainment and culture agency now sees its relationship with 505 Games extend to US, APAC and Europe, having handled the UK business since 2020. In consolidating its global planning and buying billings with one agency, Havas Entertainment now handles 505 Games’ most lucrative and high priority markets and sees billings increase 12-fold.
The expanded remit tasks Havas Entertainment with playing a leading strategic role in helping 505 Games carve out greater market share in its key global markets for its most important games. Havas Entertainment’s winning strategy will focus on creating meaningful moments in culture taking into consideration the specific needs of audiences in multiple markets.
505 Games, a subsidiary of the entertainment company Digital Bros and one of the largest games publishers in the world, publishes and distributes retail and digital premium and free-to-play games on leading consoles for Sony, Microsoft, Nintendo, PC (Steam, Epic and GoG) and handheld platforms including mobile devices and social networks.
James Reid, VP global marketing, 505 Games, said, “Following two great years of working in partnership with Havas Entertainment on our UK media activity, we’re delighted to further leverage their expertise in the gaming sector and expand our relationship to encompass global media planning and buying. We’re looking forward to collaborating with them to drive value and maximise our global media budget against the backdrop of an increasingly competitive games market.”
Ashley Bolt, managing partner, Gaming, added, “We are thrilled to expand our remit with 505 Games and to support their business growth ambitions by launching some of their most exciting upcoming properties. Having a global perspective on their releases helps us deliver nuanced local media experiences that adhere to a consistent strategy, aimed at growth, and with the power to engage with gamers across the world.”
Tue, 11 Oct 2022 12:51:39 GMT
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